![]() ![]() They moved from an open world to a more linear experience. But they had to go back and do big changes. "The ambitions were super high for Alan Wake. Coming out of Max Payne, Remedy had all the time and financial resources to create the next big thing. Paloheimo adds: "I was an outsider at the time, but I see it being a little like second album syndrome. "The biggest newspaper in Finland called me to ask: 'This game hasn't sold a million, has it bombed?'" Thomas Puha, Remedy And we've definitely learned a lot from that." "When I joined Remedy, one of the first things I asked was: so what did you do for seven years? It was a fascinating discussion, because there were people who worked on it every day. Then it's not out this year or this year or this year, and at some point you just lose momentum. People waited for it every year, including myself. "Alan Wake took a very long time to come out. There was almost eight years in-between the games and things changed tremendously. "And the biggest newspaper in Finland called me to ask: 'This game hasn't sold a million, has it bombed?' The first few weeks are super critical, but it wasn't useful to compare Alan Wake to something like Max Payne. "I remember when the game came out, I was still doing journalism," begins Thomas Puha, communications director at Remedy. Back in 2010, this was Remedy's first game in seven years following its acclaimed Max Payne titles, and it was an exclusive for the market-leading Xbox 360. Whereas in 2010, those first few weeks are crucial to a game's commercial success, that's not the case today, particularly following the rise of digital and the decline of pre-owned.Īnd Alan Wake is no-longer a new IP loaded with a huge amount of expectation. Of course, the games market is different today. "We are staying true to the tradition here with the remaster." "I wonder if it's just our kind-of karma where we like to pick dates where other big titles are launching," laughs Remedy's Chief Commercial Officer Johannes Paloheimo. And despite this being one of the quietest years for video games in a long time, Alan Wake is once again coming out during an unusually busy couple of weeks, with the likes of FIFA, Far Cry, Back4Blood and Metroid all fighting for chart supremacy. As a result, and despite strong reviews, Alan Wake struggled to find the audience it needed.ġ1 years later, developer Remedy - having obtained the IP rights from Microsoft - is about to release a remaster of Alan Wake for modern consoles. It was an unusually busy May for video games that was headlined by Rockstar's Red Dead Redemption, which went on to become a global smash hit. ![]() When Alan Wake arrived on Xbox 360 in May 2010, it found itself facing some huge competition. ![]()
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